Web Startup Tools We Enjoy
The twitter of tech startup companies. This allows startups to keep track of potential and current competition, create a profile to attract investors, recruit employees, and generally learn about neat things companies are doing. Many of the startups listed on AngelList are based out of California, but it is a growing phenomenon. Browsing the site is almost like being at the TechCrunch Disrupt conference for tech startups. You connect with the people behind the scenes and gather your own following at the same time.
Simple and easy to use. When tech startups have a difficult time explaining how they envision their app working, we will sometimes teach them how to use Balsamiq which is a quick way to illustrate an app or idea. Balsamiq now supports the growing mobile app market. It has been a great asset to get the awesomeness in the brain, down on paper. It uses a very simple drag and drop interface and is external-asset friendly.
Cream of the crop for email marketing. Mailchimp allows tech startups to successfully launch a campaign when they are getting ready to launch a product. It provides an easy way for users to manage their subscription which avoids the deadly spam persona that all tech startups should avoid like the plague. The API allows us to integrate it into websites with ease.
Manage multiple social media accounts from one simple interface. Tech startups usually have their Facebook page, Twitter profile(s), LinkedIn accounts, etc. Keeping all of those updated can be quite a chore and hiring someone isn’t always an option in the economically lean startup world. We are fans of HootSuite and it’s awesome ability to manage social media accounts and then gather reports and analytics to monitor the social graph.
This is a new tool that recently debuted. What is most fascinating is the data that has been gathered about startups using this tool, which is essentially benchmarking startups based on different attributes, such as rate of growth. For example, they found that tech startups can be hindered by premature growth spurts whereas startups that grow at a normal pace tend to grow 20 times faster in the long run. Also, about 90% of all startups fail. The “Startup Compass” tool from Startup Genome is meant to tell a story. Not only why startups succeed, but also what factors lead to their failure.